LEARN Digital Illustration Fundamentals- Character Design and Digital Workflow Workshop
Digital Art Fundamentals
Date: Thursday, January 26
Time: 5:00 – 7:30 PM
Location: Cupid’s Corner Pop Up Shop, 786 Main Street, Willimantic
Host: Project Imo / Idea Forge Studios
Ages: 16+
Cost: Free (Ticket Required)
Capacity: Extremely Limited Seating
Join us for this exciting part of our Romantic Willimantic and Chocolate Fest celebrations in February.
This hands-on workshop introduces participants to digital illustration and character design using professional-grade tools and workflows. Designed for beginner digital artists with some illustration background or intermediate users of digital design software, this session walks step-by-step through how illustrators see, simplify, and construct characters from reference to finished color.
Participants will work in Procreate on iPads, using Apple Pencil or compatible stylus tools. Project Imo will provide four iPad Pro devices for participants who do not have their own. RSVP is required and will ask whether you are bringing your own device or need to reserve one of the studio units.
What You Can Expect
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A guided, start-to-finish character illustration workflow
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Understanding illustration as an act of seeing, not just drawing
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Breaking references down into basic shapes and forms
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Building dynamic poses using skeletons over shapes
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Layer-based workflows in Procreate:
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Sketch layers
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Ink layers
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Color and adjustment layers
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Using layers intentionally for flexibility and revision
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Intro to designing with print in mind, even when working digitally
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Real-world tips drawn from professional illustration and production experience
This workshop is intentionally paced and structured, but participants without any illustration background should expect a learning curve. The goal is clarity, not perfection.
Deeper Dive: How the Process Works
Rather than starting with “how to draw a character,” this workshop focuses on how illustrators think. Participants will learn how experienced artists translate what they see into simplified, buildable visual information.
We’ll start with references and discuss how to:
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Identify core shapes that define form and weight
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Establish balance and movement before detail
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Create readable poses using simple skeletal structures
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Refine sketches into clean line work
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Apply color with intention using digital tools
Along the way, we’ll talk about how digital illustration overlaps with print, product design, publishing, and storytelling, connecting art skills to real creative and professional pathways.
Instructor Bio
This workshop is led by Jay Hyland, Executive Director of Project Imo and a seasoned illustrator and designer. Jay is the creator of original story worlds including Stars of Sibrasus and Sky Isles of Seorsus, blending character design, worldbuilding, and narrative illustration. Jay started Idea Forge Games to launch fundraising game design for continued community programming support.
Earlier in his career, Jay developed character design for commercial and branded projects. Today, his work focuses on education, youth creative pathways, and helping emerging artists build strong fundamentals that translate across mediums.
Jay also leads creative programming through Project Imo’s Idea Forge Studios, where illustration, media, fabrication, and storytelling intersect.

Call to Action
RSVP is required and space is extremely limited.
Reserve your seat early and indicate whether you will bring your own iPad or need to use one of the provided devices.
This workshop is ideal for:
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Emerging illustrators
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Digital artists transitioning from traditional media
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Designers looking to strengthen character fundamentals
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Creatives curious about Procreate workflows
About Project Imo & Idea Forge Studios
Project Imo is a Connecticut-based educational nonprofit advancing hands-on learning, creative skill-building, and youth career development. Through its public Idea Forge Studios, Project Imo provides access to professional tools, mentorship, and community-centered creative education for teens and adults alike.
Workshops like this reflect Project Imo’s mission to make high-quality creative learning accessible, demystify professional workflows, and connect artistic practice to real-world opportunity.
Be a hero. Join us for this digital illustration workshop in lovely downtown Willimantic CT.



